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Channel: Brand Strategy & Risk – CMO by Deloitte Digital
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New guidance from the FTC for online disclosure still vague, but merits...

When marketers talk about the “wild west” days of executing social media campaigns in 2008 and 2009, it is often with a wistful look in their eyes. Yes, we miss the days when both the cost to activate...

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10 signs of brand sabotage

Brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be...

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Five reasons to bring brand into the boardroom

Boards generally don’t spend much time talking about brand value, in part because senior marketers have not mastered the art of turning marketing-speak into the financial language that resonates with...

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The Value of a Brand Promise

Marketers know a strong brand can hold immense power. When delivered correctly, a brand promise can have a significant impact on business results and help unlock customer loyalty. In the hotel...

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